Insights
CEO Reputation Insights
Practical thinking on executive reputation, leadership visibility and the strategic role of trust — for leaders who'd rather shape the narrative than react to it.
Practical thinking on executive reputation, leadership visibility and the strategic role of trust — for leaders who'd rather shape the narrative than react to it.
What executive reputation management actually is in 2026 — the CEO Effect, the six triggers that require it, the four work streams of practice, and why most companies hire the wrong kind of adviser.
Why thought leadership must be redesigned for the generative era. On AI citability, the CEO Effect and building reputation that algorithms retrieve and reinforce.
The new battlefield for executive leadership. On the CEO Effect, algorithmic amplification and why a risk to the CEO is a risk to the company.
A framework for the first 72 hours when a CEO's reputation comes under pressure. Hour-by-hour protocol for containment, assessment, response and stabilisation.